Recently, the Fresh Hema Jinan Headquarters (first store) project has received widespread attention. The project has landed in Wanda Plaza, Jingsi Road, the core business district of the central district of the city, with a business area of over 6,000 square meters. Under the "new retail" development framework, Fresh Hema will extensively build a one-stop new retail experience center with a new type of urbanization and communitization.
115 days from site selection to opening
Fresh Hema Jinan Headquarters (first store) is located on the first floor of Wanda Plaza, Jingsi Road, with a business area of 6,198 square meters. It is one of the stores with the largest business area in the province. It officially opened on November 26. It only took 115 days from selecting the location of the first store to the establishment of the headquarters to the opening of the first store. Fresh Hema is a new retail innovation under the Alibaba Group and a representative of China's "new online economy".
Build a 30-minute "Delicious Life Circle" in Jinan
The online delivery of Fresh Hema Jinan headquarters (first store) covers about 30 square kilometers and 200,000 residents. It provides consumers with a smart shopping experience that can be delivered in as little as 30 minutes. It will also introduce consumption formats such as new X member stores and Hema neighborhoods to promote Fresh Hema in Jinan and to become a regional headquarters radiating the economic circle of the provincial capital, creating a smart model for the retail industry in the new era.
Data shows that in 2019, Hema had 500 bases across the country, and nearly one-third of the fresh products came from strategic cooperation bases, covering several major categories such as fruits and vegetables, meat, poultry and eggs, seafood and aquatic products.
It is understood that in the future, Hema will be based in Jinan, constantly seeking innovation and change, creating more new opportunities, and introducing more Hema sub-brands, such as "Hema Neighborhood" that serves the community self-pickup model, and China's first warehouse-style membership-only retail brand "Hema X Member Store".