Organto Foods Inc., an integrated provider of organic and value-added organic fruits and vegetables, announced that it has extended its range of I AM Organic branded products, listing for a broad range of fresh cut organic herbs with Gorillas®, Europe’s fastest growing company in instant on-demand grocery delivery.
“We are very pleased to be expanding our partnership with Gorillas®, allowing us to further build on our mission of making organic fruits and vegetables available for every consumer, and in doing so, build our I AM Organic brand. Our initial partnership has proven to be very successful in servicing today’s consumers who are demanding high-quality, convenient products with a transparent and engaging story. Our products have a great story to tell, a story we believe will be well communicated via our digital product passports,” commented Rients van der Wal, Co-CEO of Organto Foods Inc. and CEO of Organto Europe B.V. “It is also very exciting to realize on our strategic objective of leveraging the capabilities of acquired companies to drive branded product synergies. The addition of fresh cut herbs to our I AM Organic product portfolio does just that, leveraging the product capabilities of Fresh Organic Choice which was acquired earlier this year.”
Listing with Gorillas
The listing with Gorillas will increase the number of products offered beyond the initial listing of healthy, high-quality organic bananas and seasonal assorted fresh cut fruits to include nine fresh cut organic herbs including I AM Organic chives, I AM Organic coriander, I AM Organic dill, I AM Organic mint, I AM Organic oregano, I AM Organic flat parsley, I AM Organic curly parsley, I AM Organic rosemary and I AM Organic thyme. In addition, the existing convenience fruit assortment will be extended with single fruits including I AM Organic single apples, I AM Organic single pears, I AM Organic single limes and I AM Organic raspberries in on-the-go shaker cup.
Gorillas promotes limited but frequent food purchases delivered by electric bikes to increase conscious consumption, reduce food waste, and limit local CO2 emissions. One of Gorillas priorities is to deliver high quality products to consumers, and thanks to a vertically integrated supply chain, is able to deliver its fruits and vegetables faster than traditional supermarkets, resulting in fresher products with optimised nutritional value.
All products supplied are being sourced from Organto’s supply network consisting of growers in Europe, Latin America and around the globe. Together with its valued strategic growers and supply chain partners, Organto controls and monitors each step in the supply chain, offering 100% transparency to consumers via the Company’s proprietary digital product passports.
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Organto Foods Inc.