Proprietary variety of blueberries hits peak availability for holidays

Just in time for the holiday season, Driscoll’s Sweetest Batch™ Blueberries are in peak availability and available nationwide.

Driscoll’s is marketing a complete berry patch premium flavor offering across strawberries, raspberries, blackberries and blueberries. The Sweetest Batch™ berries follow the repeated marketplace success of the third in-market season of Driscoll’s Rosé Berries™. Driscoll’s Sweetest Batch Blueberries come from a proprietary variety that was traditionally bred without GMOs by a dedicated team of agronomists, breeders, sensory analysts, plant health scientists and entomologists exclusively for Driscoll’s network of independent farmers to grow and harvest.

Driscoll’s Sweetest Batch Blueberries.

“Our Sweetest Batch product line was developed from a strategic commitment to provide consumers with an elevated flavor offering,” says Grant Garbinski, product marketing manager.

“To celebrate the availability of Sweetest Batch Blueberries along with all of Driscoll’s berries, we’ve extended our Sweetness Worth Sharing™ brand campaign to include holiday inspirations for grazing boards,” says Evelyn Martinez, digital marketing specialist. 

In addition to grazing board recipes and inspirations, a limited-time holiday sweepstakes will allow consumers to create their own berry grazing board and share it with Driscoll’s through January 5th to win a variety of prizes. Recipes and inspirations from Driscoll’s are available here

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