Only an active response to the global shipping crisis can guarantee a steady import volume

"Our Belgian pears and New Zealand avocados received great feedback during the Shanghai International Fruit Expo"

The first Shanghai International Fruit Expo took place in the Shanghai New International Expo Center on November 15-17, and was a great success. One of the companies invited to participate in this expo was the Goodfarmer Group. Invited guests and visitors stopped at their booth that was filled with a wide variety of premium fruit products. And the Goodfarmer team introduced their products.

Goodfarmer stood out with a creative booth design and a rich variety of premium fruit products
Mr. Zheng Shouhui of the product design department at Goodfarmer introduced the concept behind their creative booth design. "The background color of our design is a striking 'China-red' that echoes the color of our logo and suggests both enthusiasm and vitality. The red background is combined with a bright yellow that is reminiscent of our import bananas, which reminds us to remember where we come from. The color yellow is also joyful and warm, and we hope these colors have given every visitor in the expo a sense of health and energy. And the design at the top of our booth creatively hints at the comprehensive fruit and vegetable services of Goodfarmer, which includes bringing premium fruit from across the globe to the Chinese market, and selling top-quality Chinese fruit throughout the world."

In addition to the creative design, the Goodfarmer also featured sample snacks and interactive games. This combination promoted the principles that Goodfarmer represents: "health + exercise". The interactive games were meticulously designed to bring out a lively spirit among visitors.

A wide variety of exceptional import fruit drew the attention and admiration of visitors
The Goodfarmer booth boasted a wide variety of high-quality fruit products such as sweet bananas from the Philippines, imported pineapples, and Namhom coconuts from Thailand, as well as Belgian pears and Chilean cherries.

The two fruits that shone the brightest in the Goodfarmer collection were Belgian pears and avocados. They received the most attention from visitors. Ms. Wang Yun, product design manager at Goodfarmer Group, talked about Chinese market feedback on their new Belgian pear products. "The pears we import from Belgium are conference pears. BelOrta is a well-established European brand. These pears are a suitable choice for the changing market. The Chinese market demand for Belgian pears grows every year. The conference pears are suitable for young and old, as they are consumed when soft, rather than hard. That is quite different from the crunchy texture of Chinese pears. We are quite optimistic about the market potential of this Belgian pear."

In addition to Belgian pears, Goodfarmer also introduced Avanza avocados from New Zealand. "The Avanza avocados from New Zealand are on average larger than avocados from other production areas. These avocados contain high levels of folic acid and vitamin B6. The flavor is slightly sweet with a hint of chestnut. And the fibers are tender. New Zealand is the last pure land on earth, and the unspoiled natural environment is ideal for growing avocados. The region also has abundant sunshine with a maritime climate, which gives the New Zealand avocados their unique flavor. That is why Goodfarmer appreciates the New Zealand avocados, as well as the New Zealand Zespri kiwi fruit, New Zealand apples, New Zealand cherries, and the New Zealand pumpkins," said Ms. Wang Yun.

Active response to global shipping crisis is the only way to guarantee stable import volume
The price of shipping soared during the pandemic and shipping times were unreliable. These conditions proved challenging for regular fruit import. Mr. Zheng, product designer at Goodfarmer, explained the situation. "In addition to the soaring shipping cost, there were also issues with delays and clustered arrivals in port that pushed the cost price up and created problems with product quality. These conditions added to the burden of supply chain managers. We signed agreements with suppliers earlier this year to proactively anticipate such supply chain issues. That is how we guarantee a steady supply of premium fruit products. At the same time, we also signed one-year contracts with shipping companies. That is how we guaranteed cargo space. Moreover, in the domestic market, Goodfarmer relies on its own extensive distribution and retail network that covers the entire country. That is why the sales numbers did not suffer this year."

"The global shipping crisis will continue into 2022, and may even grow more intense. Major shipping companies all indicate that shipping fees will continue to rise. We actively consult with shipping companies and suppliers to set up one-year contracts that guarantee cargo space and import volume. We also work hard to maintain and improve our retail channels, and strengthen our marketing program. That is how we raise our retail capability and speed up our product turnover. This is the only way to guarantee that our import operations will not suffer from the pandemic," said manager Zheng.

Goodfarmer is on the road to the sustainable development of a healthy environment
Goodfarmer successfully operates distribution centers in 30 provinces and major cities in China. The company has been deeply involved in import and export trade for more than 20 years. The company supplies to more than 14,000 physical shops and supermarkets. "We want to connect the global trend of sustainable development and China's 2060 aim for 'carbon neutrality' to create our own bridge between premium production areas and market demand. Our plan includes strict control of product quality, reduction of elements in distribution that are not environmentally-friendly, as well as guiding changes in the market and in unhealthy lifestyle habits among consumers. Leading by example can have an impact on habits in the industry. We are continuously working to become a leading company in the sustainable development of the global fruit and vegetable supply chain industry," said Mr. Zheng Shouhui of the product design department at Goodfarmer Group.

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Goodfarmer Group



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