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New trade resource on website for date company

Natural Delights® has introduced a new Trade Resources page for the Medjool date category. The page provides access to category insights and an expanded library of marketing tools and resources for retailers.

In the last year, Natural Delights has grown nearly 10 percent in distribution and has increased weekly sales per store by 21 percent. According to Natural Delights, it’s because of the brand’s commitment to retail marketing programs that it turns product 24 percent faster than the next leading brand.

Left: David Baxter; right: Bard Valley's new Trade Resources page. 

Retailers interested in increasing sales and visibility of their Medjool date program can find these tools on the new Trade Resources page.

The tools include:

  • Category Insights - with downloadable shopper profiles and category data
  • Certifications - with certified partner information and sustainability practices
  • Images & Logos - with hi-res downloadable files for easy access and use
  • Retail Playbooks - featuring downloadable resources aligned with the brand’s marketing activations throughout the year
  • Point of Sale - downloadable POS materials and ordering information
  • Sell Sheets - with important product and shipper details and specs
  • Sales Contacts - with photos, contact information and regions to connect with the right member of the sales team

“We are committed to working with retailer marketing departments to increase consumption of Medjool dates and believe that this new page will provide timely and relevant information to do so even more efficiently,” said David Baxter, director of marketing for Natural Delights.

Natural Delights invests in a robust marketing program each year to engage and educate shoppers and incentivize purchase. Now, with the Trade Resources page, retailers have access to this information in a moment’s notice.

“We expect this portion of our website will continue to expand as retailers share what is helpful and what they’d like to see more of in the future,” added Baxter.

For more information:
Neil Merritt
Natural Delights
Tel: +1 (949) 226-9971 

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