Recently, at Ole' Supermarket's Shenye Shangcheng Store in Shenzhen, Ole' Supermarket, Chu’s Agriculture, and the JWM Group jointly held the 2021 New Chucheng Orange Fruit Season Launch Promotion Event.
Chu Xin, marketing director of Yunnan Chu's Agriculture Co., Ltd., Shen Yinlong, the purchasing director of Ole' fresh food department, and Liu Xiuliang, general manager of JWM Group's modern channel southern business department, attended this “sweet” event.
This year is the 19th year since Chucheng Orange entered the market. JWM has been involved in the fruit field for more than 20 years, relying on the global fruit supply chain and their omnichannel distribution system to provide customers with fresh and safe fruits and services, fulfilling the mission of "fruits make life healthier". Ole' has always insisted on advocating nature and health, and a good quality of life, along with the concept of leading the fashionable and high-end life trend.
In recent years, Chinese consumers have had a strong demand for high-end and high-quality fruits, and the Chucheng Orange enjoys the reputation of "the inspirational orange" and is a well-known "national good orange" in China. Through the concerted efforts of Chu's Agriculture, Chucheng Orange has gradually grown into a group of people, working together to grow oranges.
This event not only provided the on-site tasting of fresh Chucheng oranges, but also a lottery event, which not only allowed customers to taste the sweetness of Chucheng oranges, but also emphasised the constant intention of Ole', Chu's Agriculture, and the JWM Group to continue to bring good products and services to the public. At the same time, customers who come to the store can also enjoy shopping while enjoying the natural, healthy, and refined life attitude which Olé has always advocated.