T&G Global and Zespri, two of Aotearoa New Zealand’s largest horticultural businesses, are teaming up with science organisation Plant & Food Research and other industry partners. They are working on a new project to research, develop, define, and promote sustainable and regenerative horticulture practices within the kiwifruit, apple and berry industries.
Phase one of the project will involve an exploration of regenerative practices and market analysis with the goal to move to a longer-term programme of research including scientific and market validation, along with the implementation of science and grower-backed practices in regenerative horticulture.
The first year of the project is currently underway and focused on conducting scientific research on what is known about regenerative practices. In parallel, market analysis will be undertaken to understand consumer perceptions and drivers. This will include working with Iwi and growers to collaborate and build a widely agreed definition of regenerative horticulture for the industry. Opportunities will be identified, as well as the development of a robust measurement and validation process, which will then take the project to the next phase.