Good Foods, a producer of plant-based dips and products, has partnered with former professional racing driver Danica Patrick. The partnership will elevate the Good Foods brand through various activities and initiatives throughout the year, as well as highlight Patrick’s passion for better-for-you-foods.
As a household name for sports fans, Patrick will promote the brand in a variety of media appearances, including an upcoming commercial spotlighting Good Foods guacamole line, future trade shows and social media support for upcoming brand promotions and giveaways.
“Before we began our partnership, Danica was already a fan of Good Foods dips because of the high-quality ingredients and flavors,” said Mandy Bottomlee, director of content marketing for Good Foods. “The partnership happened so naturally that we knew it was the perfect fit to benefit both our brand and hers.”
Patrick has posted several times on Instagram mentioning her favorite Good Foods dips are the Plant Based Style Buffalo and Tzatziki dip as well as the brand new Plant Based Spicy Queso Blanco option.
In September, college football fans watched as Patrick sported Good Foods “Game Day is Guac Day” t-shirt on College GameDay and gave a shout-out to the brand as the “celebrity guest picker.”