Australia's peak industry body for mangoes has taken the lead on a new project aimed at increasing the demand and consumption of fresh Australian mangoes. Funded through Hort Innovation, the supply chain engagement project will work towards developing and organizing activities involving key supply chain stakeholders to build interest, excitement, and an understanding of the mango industry.
Australian Mango Industry Association chief executive officer Brett Kelly said that having the peak industry body for mangoes lead the Hort Innovation project would benefit industry stakeholders, and create greater synergy between key AMIA managed projects, with a focus on ensuring a sustainable and profitable industry.
Mr Kelly said he is excited for AMIA to be leading the initiative, and thinks it will be a great opportunity for members going forward. "We tend to concentrate on the back end of the business a lot, which is critical in terms of quality, compliance and best practice, but one of the areas that I want to get a bit more attention for our growers is understanding the front end," he said. "So understanding the marketing, the selling of the product, what the consumer wants, how to negotiate contracts, and all those things that ultimately lead to better profit and sustainability.