Australia’s onion industry has released a new export strategy detailing a strategic roadmap to guide the industry's export development investment decisions. The goal would be to ultimately improve both the export and domestic onions market, helping to pull onion exports up to where they have been in the past.
Currently, around 15 per cent of Australia's onion volume is exported. Still, it used to be a much higher proportion of total production. Strategic planning consultancy McKINNA et al has created a strategic five-year export plan 2021-2026 for the Australian onion industry as part of the Onion Industry Export Strategy. The strategy was developed following a detailed market and competitor analysis, known as the Market Mapping Report with leading onion exporters and marketers also included in the consultation.
The project has resulted in two key outcomes:
- a clear understanding of which export markets offer growth opportunities and;
- industry consensus on export development and growth priority activities and investments.
The Export Strategy recognises the highly competitive global onion market which is dominated by India and China who set price expectations in many of the markets in which Australia competes. That is why, Australian exporters must compete based on premium quality and product integrity.