The Colombia Avocado Board is excited to reveal its new brand image as part of a new strategic plan to increase Colombian avocado imports to the U.S. The initiative is focused on building B2B relationships with U.S. buyers and sharing information about Colombia avocados to highlight their strengths opportunities to help supplement the growing U.S. avocado market.
“As we kicked off our new strategy, it was important our logo capture the essence of the diverse ecosystem and tropical rain forests of Colombia,” said Pedro Aguilar, chairman of CAB. “The Andes is the backdrop of our home and the shades of green in the logo emulate the rich green colors of the country’s flora and fauna, while the tree plays homage to the wax palm, the national tree of Colombia.”
Although the tropical rain forests are part of what make Colombia special, it’s the direct access to the Atlantic and Pacific oceans that makes Colombia positioned to deliver avocados to the East Coast of the U.S. in 10 days or less, and the West Coast in under two weeks. “When looking at the projected retail and foodservice demand in the United States, Colombia is positioned to help meet those demands head on,” said Aguilar.
“Our goal is to build awareness for CAB and align with importers and buyers of avocados to show them that the Colombian Avocado program has the quality and volume to provide another category solution for a hungry U.S. consumer,” said William Watson, managing director of CAB.
Colombia is ecologically diverse boasting some of the greatest diversity in world, along with three different tropical mountain ranges which provide the perfect avocado growing conditions for a year-round season. “We have fantastic growing conditions, consistent rainfall and the capability to create extended seasons for avocados,” said Aguilar, who also noted that this unique terrain allows Colombia to have two growing seasons for avocados that make them available 365 days a year. The primary season is known as ‘in-season’ and harvest takes place October - March and represents two-thirds of the total harvest. The secondary season known as ‘off-bloom’ runs from May - August and represents the remaining portion of the crop.
“This is an exciting time to be part of a category that has shown such rapid growth and work with an organization that is poised to grow into the space as they create new marketing and awareness tools,” said Watson.
Colombia Avocado Board and its new brand can be found at the New York Produce Show where the organization will provide insight on sourcing Colombian avocados.
For more information:
Jen Velasquez
Colombia Avocado Board
Tel: +1 (813) 380-8411
jen@fulltiltmarketing.net
https://avocadoscolombia.com/