Recently, Daniel Mathieson, CEO of Zespri Group, Jiang Shijie, general manager of Jiape Greater China, and Lu Tao, sales director, visited the headquarters of Baiguoyua Pagoda Group. Yu Huiyong, the founder and chairman of Pagoda Group, Jiao Yue, executive vice president, Zhu Qidong, vice president, and Yang Qian, the senior director of the marketing department, attended the reception. The two sides conducted in-depth discussions on the development strategy and brand concept at the exchange meeting and reached a consensus.
At the exchange meeting, Yu Huiyong, the founder and chairman of Pagoda Group, introduced to Daniel the development strategy of Pagoda, namely, two ways (category branding and channel branding) and three pillars (financial capital, information technology, and R&D).
Pagoda started to build a fruit brand in 2016 and plans to create 100 fruit brands in 20 years. It has already launched Red Ballet Strawberry, Big Cat Musang King Durian, Liangzhi Apple, etc., which are very effective. At the same time, Pagoda has built more than 5,000 online and offline integrated stores close to the community with the support of technology, bringing more convenience to consumers in the community.
Daniel, CEO of Zespri, believes that the development strategy and brand concept of Pagoda and Zespri are highly compatible. In addition, Zespri also believes that, in addition to providing high-quality products and providing consumers with warm-hearted services, sustainable development and environmental protection, are also an indispensable element for an excellent company. Therefore, Zespri proposed the goal of achieving zero carbon emissions by 2030.
Daniel said that the carbon emissions of kiwifruit are mainly generated during the process of planting and transportation, so in the future, their efforts will be focused on how to reduce carbon emissions by reducing irrigation water, using degradable packaging, and communicating with shipping and freight companies.