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I&D Srl - Dattilo Frutta secca

The Italian dried fruit production and sales situation

"The 2021 campaign for dried fruit is affected by reduced harvests for the most qualified Italian productions of hazelnuts, almonds and pine nuts and by the limited availability of sea transport due to delays in cargo ships and higher freight rates. However, it is generally not volumes that are being impacted but external factors linked to the scarcity of certain raw materials, in particular plastic and paper, which, together with increased transport costs, are leading to a general increase in expenses. Transport costs can account for up to 50% of the final commercial price," said Antonio Iavarone and Sergio Dattilo, owners of I&D Srl.

Sergio Dattilo and Antonio Iavarone

The company that distributes Dattilo brand products is based in Frattamaggiore, Campania, and can boast of a hundred years of history. It is a well-known brand in the world of dried fruit. 

After months of persistent price decreases caused by the abundance of some crops and a contraction in demand due to the pandemic, the dried fruit sector is currently in balance. Foreign countries appreciate the quality of Italian-made products, but the controlled supply chain is not enough: it is quality, innovation, service and reliability, combined with a brand image and packaging, that determines the success of the sector.  

Dattilo's flagship products include walnuts, almonds, peanuts, hazelnuts, pistachios. There is also a wide range of dehydrated fruits, including ginger, apricots, plums, blueberries, apples, pineapple and mangoes, processed in slices or cubes.

Miobenessere is a product line that has been created with the aim of offering a range of dried fruit-based specialities that can be used in a variety of ways. The range includes 7 references available in a 125g format: Salutemix, Energiamix, Anti-ageingmix, Gourmetmix, Condimentmix, Goloso and Sportmix (dates, mulberries, apricots, pineapple, goji berries, blueberry, apple, coconut).

"We have learned a lot from our Italian and foreign competitors. The dried fruit sector is still mainly anchored in schemes and models of the past. Just think of the marked ostracism against direct collaboration between operators. It would be enough to avoid the price wars that end up penalizing everyone. Innovation is on the rise. It is no coincidence that in recent years, in a sector that is dramatically fragmented, even small and recently established companies have managed to gain market share in a competitive market."

I&D started working on sustainable packaging years ago. They were one of the first to market a line of fully compostable trays, including the label. 

I&D products are sold in the large-scale retail, catering and hotel sectors. The company's flagship retail product is the salted peanut snack, available in different sizes from 200 grams to 3 kg. 

For more information:
I&D Srl -Dattilo
Via Montegrappa, 37
80027 Frattamaggiore (Na)
+39 081.8801566
+39 333 538 6550

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