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Spain is still far behind Europe in organic food consumption

Spain is Europe's leading producer of organic products in terms of area and the third-biggest producer of these products worldwide. However, consumption of certified organic products in Spain only accounts for 2.4% of the country's total food market. This is still far from the European average and the countries that lead organic consumption, i.e. Denmark with a 12.1% share, Switzerland with 10.4%, and Austria with 9.3%.

That's why Europe is demanding an increase in consumption, as on average each Spaniard is only spending 50 euro on organic products per year.

However, the latest data published by the Ministry of Agriculture, Fisheries, and Food show that there has been a progressive increase in consumption and that sales of certified organic products in Spain amounted to 2,363 million euro in 2019, i.e. 8.4% more than in 2018.

“The main national challenge we have as a sector is increasing domestic consumption. The growth in per capita consumption experienced in recent years is explained by the low level of consumption we had when we started compared to other European economies that have more mature consumer markets,” stated the president of Asobio, Joan Picazos, in an interview in Financial Food.

The president of this professional association, which accounts for nearly 50% of the country's organic production, highlighted that the strong growth in the consumption of certified organic products in the last decade is a trend observed in all European countries. In Spain, in particular, it has been driven by the decisive incorporation of conventional producers, processors, and distributors into the organic segment.

In general terms, it can be said that the consumption of organic products is growing in all marketing channels. However, there has been a change in market shares in recent years as consumption in the large distribution channel and organized specialized distribution have grown more than the independent specialized retail distribution channel. The main sales channels for organic products are the mass consumption channel (supermarkets, hypermarkets, and discount), the specialized distribution channel (organic supermarkets, eco stores, consumer cooperatives, and herbalists), the direct sales channel (markets, online stores, among others) and foodservice channels (hotels, restaurants, and catering).



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