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France: 50% price increase for fruit and vegetables in 10 years

If the purchasing power has been increasing over the past 10 years, the prices of some products have also seen a sharp increase. It is the case of fruit and vegetables whose prices have gone up 50% on average. 

A team of French TV channel TF1 has conducted an investigation into this price increase over 10 years. Using a supermarket receipt from 2011, they filled a shopping cart with the same items in order to check the impact of this inflation.

“A kilogram of apples went from a little over 2 euros [2.32 USD] in 2011 to more than 3 euros [3.48 USD]. A kilogram of potatoes also increased by more than 30%. Potato prices have therefore seen a higher increase than gas prices,” explains Aurélien Daubaire, head of the "consumer prices and household surveys" department at INSEE.

A sharp increase especially due to weather hazards, labor as well as raw materials. 

“The competition is so strong for certain products that some prices are lower today than they were 10 or even 15 years ago,” explains Olivier Dauvers, specialist in consumption and mass retail. “These products are subject to a fierce battle.”


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