Four of the largest fruit and vegetable producers of Mallorca have joined forces to create a quality label for their goods. Under the title "Som pagesos de Mallorca" local fruits and vegetables, grown on the island under guaranteed quality standards, will be marketed.
The companies involved in this initiative are Agroilla, Agromallorca, Terracor and Es Merca. Others may still be added. The four companies currently manage 85 percent of industrial agricultural land in Mallorca. They grow fruit and vegetables on an area of 913.57 hectares, 521 of which are registered as organic.