Sales of avocados from Waitrose on Deliveroo have soared over the past year, according to the supermarket chain's annual report. Avocados were among the top five most requested items through the delivery app in every city in the UK. They saw the biggest demand in Oxford, Cambridge and Brighton. The fruit was also popular in the north, with avocados in fourth place in Newcastle and second in Glasgow and Birmingham.
The report also found that nearly 70 per cent of Waitrose customers said reducing their climate footprint was either 'very' or 'somewhat' important, despite growing concern about the environmental damage caused by intensive farming of avocados.