On October 23, the Goodfarmer Group, together with New Zealand AVANZA avocado and Fresh Hema, successfully held a ceremony to celebrate the launch of the New Zealand AVANZA avocado at King88 Plaza in Changning, Shanghai.
The guests present at the ceremony included Richard Dunsheath, New Zealand Commercial Consul in Shanghai, Deng Yi, New Zealand Commercial Officer in Shanghai, Liu Zijie, Chairman of Goodfarmer Group, Xie Hongqin, Sales Director of the Fruit Brand Division of Goodfarmer Group, Zheng Duo, Purchasing Manager at Fresh Hema and other relevant leaders.
At the launch ceremony, Richard Dunsheath, the New Zealand Commercial Consul in Shanghai, gave a speech first, expressing his gratitude for being invited to participate in this event. He said that avocados from New Zealand are widely loved by consumers in China, and healthy avocados will show a different performance in the Chinese market in the future.
In addition, Richard Dunsheath mentioned in an on-site media interview that China is New Zealand's largest strategic partner. At the same time, Goodfarmer, as the distributor of AVANZA avocados in China, will make a significant contribution to the future consumer market through the cooperation model.
Finally, Xie Hongqin, Sales Director of the Fruit Brand Division of Goodfarmer Group, delivered a keynote speech. First, she expressed her warm welcome and heartfelt thanks to all the guests for coming. She also emphasized that it is the strong support of AVANZA, one of the international avocado brand giants, and Fresh Hema, a leader in the new retail industry, that will make it easier for Chinese consumers to taste the natural cream from the forest-New Zealand avocado.