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Pistachio brand celebrates National Nut Day

To celebrate National Nut Day, Wonderful® Pistachios reports pistachios are the biggest and fastest-growing snack nut category in terms of annual retail revenue followed by cashews, mixed nuts, peanuts and almonds, according to recent Information Resources, Inc. (IRI) 52-week data. The data indicates pistachios experienced a +14 percent change from the previous year with Wonderful Pistachios contributing 96 percent of that pistachio revenue growth¹.  

Wonderful Pistachios No Shells flavors generated 85 percent of total flavored snack nuts category growth (+9 percent) this past year.² After its initial launch with Roasted & Salted and Lightly Salted, Honey Roasted and Chili Roasted in 2019 and Sea Salt & Vinegar and BBQ in March of this year, Wonderful Pistachios has seen record weekly growth. 

The Wonderful Company is investing more in the pistachio category with a multi-million-dollar integrated marketing campaign.  

“We’re doubling down to continue this momentum,” said Adam Cooper, senior vice president, The Wonderful Company. “Consumers are investing more in premium, healthier snacks so we’re investing more in the category with a multi-million-dollar integrated marketing campaign.”  

To celebrate, Wonderful Pistachios launched a giveaway on Instagram. Today from 12:01 a.m. PST until 11:59 p.m. PST, Instagram users who both follow @wonderfulpistachios and comments on its National Nut Day post with their favorite flavor will be entered to win. Twenty-two winners will be selected at random and receive a complimentary package of their favorite Wonderful Pistachios variety along with one bag of each of the four Wonderful Pistachios No Shells flavors. 

“As we look ahead, our priorities are to continue the plant protein conversation, focus on pistachios as a better-for-you snack, highlight the diverse In-Shell and No Shells flavors and ensure availability of our product to retailers and consumers,” said Cooper. “We are supporting all of this with a fully integrated marketing strategy that includes our No Shells campaign featuring Sheldon the turtle, returning to TV in addition to our ‘Greener Source’ plant protein TV campaign, digital and social media, FSIs, PR and in-store POS.” 

The Wonderful Company is initiating a fully integrated marketing strategy that includes in-store POS, digital and social media initiatives and more. 

Pistachios are a smart snack option known for plant protein power, fiber and unsaturated fats – a combination that may help keep people feeling fuller longer.

The plant protein trend also continues to grow as Mintel data confirms 75 percent of people are adding more protein to their diet and choosing to eat less meat. Pistachios offer 12 percent of the recommended daily protein value per 28 gram serving (1 oz).

1. IRI MULOC 52 weeks ending 9/19/2021, Total snack nut revenue sales 
2. IRI MULOC 52 weeks ending 8/29/2021, $ Sales Growth vs. a year ago 
For more information:
Morgan Couch
The Wonderful Company
Tel: +1 (858) 472.8148 
Morgan.Couch@wonderful.com 
www.getcrackin.com 


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