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Up to 170 tons less packaging per year

NORMA's proprietary brand ERNTE KRONE optimizes potato nets and saves 50% on packaging

In addition to the potatoes of the NORMA brand BIO SONNE, customers now also save on resources when buying the ERNTE KRONE brand. Thanks to the new and optimized CLAF® carry-fresh nets, up to 50 percent of the packaging material will be saved. In addition to this, just one type of material is used for the net and band during production. This makes disposal in the garbage even more convenient, the company reports.

The more environmentally friendly packaging nets from NORMA have the usual properties, are tear-resistant, sturdy and easy to carry. However, since the material is significantly more sustainable, it now makes buying potatoes at NORMA even more convenient for environmentally conscious customers.

With immediate effect, the food discounter NORMA is saving even more plastic with the new potato nets. Image: NORMA.

BIO SONNE as a pioneer in sustainability
For several months now, the BIO SONNE potato nets have been significantly more resource-friendly. This means that Nuremberg-based food discounter NORMA has taken another step in the company's sustainability offensive. The potatoes are already offered in CLAF® nets. With 23 grams of plastic per square meter, fewer resources are required in the production of the nets for the 1.5 kilogram organic potatoes than with conventional manufacturers (55g/sqm). In addition, the material impresses has outstanding recyclability.

Another step towards a sustainable future
The fact that ERNTE KRONE is now following suit, underscores NORMA's determined approach to scrutinizing every package in terms of sustainability. For years, the discounter has been relying on a comprehensive sustainability strategy, sometimes achieving great things with seemingly small adjustments. The savings made on potato nets is just one example of this approach. NORMA has also already made far-reaching adjustments to cotton swabs, aluminum foil or the grass paper bags, all of which have just one goal: Saving resources - first and foremost plastic - and thus having a positive impact on the environment.


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