Looije, the aquiline agricultural company specialized in the production and commercialization of the Sarita cherry tomato, participated in this year's Fruit Attraction fair. The event allowed Looije to, once again, meet many of its clients in person and showcase Minerva, the premium category product line that the company launched a year ago, in the midst of the pandemic.
In addition, the company also participated in various competitions. The firm attended Ifema with the illusion of achieving the highest distinction in up to three different contests and awards: 'Internet Stars', a competition that awarded the fruit and vegetable companies that make better use of the new communication platforms, in which Looije was a finalist in the Best online company category; 'The Innovation Hub awards,' in which the Fruit Attraction jury awarded the best and most original innovation projects within the sector; and 'Relatos de # AgroInspiración', a podcast contest that sought to honor the daily work of agricultural workers. In this last contest, Looije's radio piece, 'On vacation and life-saving', was awarded first prize. The company will donate the € 1,000 prize to the Águilas Mental Health Association (Afemac).
'On vacation and life-saving' tells the personal story of three of the 13 producers that currently make up OPFH Looije. They are Sebastian Picon, who at only 24 years old founded the 'Recuerdo de Sabor' company after suffering a cervical tumor that left him tetraplegic; Vincent Looije, a Dutchman who landed in Spain in 1998 and created from scratch a company that currently employs more than 200 people; and Juan Antonio Mendez, an agricultural buff who uses his daily work to treat his OCD (obsessive-compulsive disorder).
"We're very satisfied with the work we've done"
From the perspective of the firm's management, with all these achievements, the company's participation in this last fair could not have been more successful. “Attending Fruit Attraction 2021 was, for us, a long-awaited return to Ifema and, above all, a very pleasant reunion with the sector and some of our clients. It's true that this edition wasn't attended by as many visitors as the previous editions, but the professional community continues to be very solid and commercially speaking, once again, we have more than enough reasons to be very satisfied with our work and the results we obtained,” stated Juan Jose Lopez Lopez, general director of the OPFH.
For more information:
Looije
Pol. Ind El Labradorcico. Parcela E57
30880 Águilas, Murcia (España)
Tel.: +34 968 439 287
www.looije.es