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Raúl Olivares, Senior Consultant at Blueberries:

"The market increases and I do not see a risk of saturation"

Senior Blueberry Consultant Raúl Olivares has referred to various aspects of the blueberry industry based on the premise that blueberry, along with berries in general, is the category of fresh fruit that most It has increased in its consumption globally.

Regarding the region, Olivares believes that Peru's growth is very promising, supported by a climate that allows it to produce year-round, with rapid plant growth. It can also opt for the best price windows (September to November). He cautions, however, that his industry has to overcome the logistical challenges posed by this expansive offering, including having the necessary manpower, defining the varieties that really work, and hoping that the political context is not counterproductive.

As for Chile, it states that its industry has its best opportunities in the curfew space when Peru goes down (November) and before Mexico or Morocco are strong (March), “but it must improve the quality and diversity of its offer to be competitive and so that the most demanding markets do not skip it as a supplier ”.

"Organic production is one of Chile's strengths, especially in the southern zone, given its natural conditions, with good productions and reasonable costs compared to the competition," the expert told blueberriesconsulting.com.


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