The impacts of the pandemic on US retail prices, volumes, and premiums have differed by product. After years of slowing, the growth rate of retail organic food sales increased threefold in 2020 in the aftermath of the pandemic. Although it is expected to slow down once again, it is forecast to remain higher than the pre-pandemic rate.
Impacts differed depending on the degree of convenience for at-home meal preparation and other supply chain-specific factors. Given these differing impacts, supply expansion should be tailored to the product.
A US district court ruled that soil-free farms can legally keep their organic label, strengthening their momentum. According to a rabobank.com report, for some major products, the gains from an organic label exceed those from a local label. Moreover, year-round deliveries can be optimized to take advantage of premium seasonality. All of these factors will give soil-free farms a competitive advantage.
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