The Spanish company Calconut has opened its first physical point of sale in the world in the capital of Peru. The firm, which this year has launched its online store, is thus promoting its international expansion with this point of sale that is located in the La Rambla shopping center, in one of the main streets of Lima.
The concept behind the new establishment is to give consumers an experience that focuses on them and that underpins the values of the brand, which are linked to the concepts of health, quality, sustainability, and technological innovation.
The company will display its seven nut&me product lines (Natural, Toasted, Mix, Snack, Healthy Snack, Creams, and Kids) in a sensory cabinet with a screen background that plays a video when the customer takes the product, thus linking the purchase with sensations in a very visual way. In addition, the stands will have QR codes that offer extra information about each product (nutritional values, ingredients, etc.).
The point of sale has been designed by the Murcian architect Manuel Clavel, who runs a powerful international studio that specializes in luxury sector firms.
Calconut will continue with its expansion plans with the opening of more points of sales in different cities around the world; in fact, it plans to open its first ones in Europe, in France, and Germany, in 2022. These international stores will also serve as strategic centers of operations at a logistics level, as the company will have warehouses and picking areas in these locations to manage and distribute orders to nearby countries, allowing it to offer better customer service and significantly reduce shipping costs.
Calconut is a leader in the nuts, dehydrated and dried fruits, seeds, legumes, spices, and superfoods sectors. In 2020, the company achieved sales of 130 million euro and marketed 27,000 tons of products, exporting them to more than 65 countries.