Apple brand launches direct-to-consumer store

Yes! Apples, a fresh, consumer-first apple brand, has launched an online store where consumers can buy its apples to be shipped directly to their door.

“Yes! Apples continues to build its reach to consumers across the country as it brings New York-grown apples coast to coast,” said Kaari Stannard, chief executive officer, Yes! Apples. “Consumers today are omnichannel shoppers. They shop in-store and online so we need to meet them where they are. We want to bring awareness of not only high-quality existing varieties but also new varieties.”

Consumers can now purchase specialty varieties that don’t have widespread distribution directly from Yes! Apples. Initial offerings include the Rave, SweeTango, Honeycrisp, Gala and SnapDragon varieties. More varieties will be added as they become available.

Initial offerings in the online store include the Rave, SweeTango, Honeycrisp, Gala and SnapDragon varieties. 

“The online Yes! Apples shop allows us to reach customers in regions where retailers don’t sell our apples,” said Tenley Fitzgerald, vice-president of marketing. “We want everyone to have access to our superior product. It’s the next best way to experience the taste and quality of our apples without picking them yourself.”

The e-commerce effort by Yes! Apples features:

  • The purchase price includes flat rate shipping. Apples go directly from the orchard to the packing shed to the customer.
  • Packaging includes recycled or recyclable materials, such as recycled paper for inserts and recycled material variety stickers.
  • The shop will also feature merchandise such as hats, water bottles and other complementary apple items. 

For more information:
Michelle Garrett 
Yes! Apples  

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