ICE-Agenzia per la Promozione all'Estero e l'internazionalizzazione delle Imprese Italiane (ICE-Agency for the Promotion of Italian Companies Abroad and the Internationalization of Italian Companies) has organized a World Food autumn trade fair in Moscow from 21 to 24 September 2021.
The event, now in its 30th edition, is the most important international trade fair for agri-food products in Russia and bordering countries. The event aims to create synergies between Italian companies and representatives of the wholesale and retail trade of the Russian market, and those of the Commonwealth of Independent States (CIS). Stefania Montali, owner of Industrie Montali, a leading company in the processing of a wide range of processed products using 100% Italian tomatoes, spoke on the topic.
Stefania Montali, owner of the Industrie Montali brand, with the company team at the exhibition stand in Moscow
"I found an attentive country which, despite the seven-year embargo, continues to appreciate Italian products and Italians, to whom it historically reserves a warm welcome. Among the exhibitors at the fair were many Italian companies that have gained considerable market share over the years. However, restrictions - limited to some product categories - have obviously hindered interest in the Russian market on the part of the Italian fruit and vegetable sector. On the other hand, the presence at the fair of South Americans, Arabs and North Africans, i.e., those countries that have benefited from the embargo but were not affected by it, has visibly increased".
Industrie Montali brought to Moscow the new line of ready-to-use products - just launched on the Italian market - presented in a practical packaging in single-portion sachets and tubes, guaranteeing a series of advantages ranging from reducing waste to preserving the freshness of the raw material.
More specifically, La Linea Chef consists of a thick pasta in a tube with a high concentration of raw materials in the following flavours: onion, capers, garlic, sautéed meat and double tomato concentrate. It is a tasty and innovative product, both for its packaging and its formulation, available in a practical 90-gram tube. Easy to use in the kitchen, it is ideal for adding extra flavor to sauces, meat or a dish of pasta.
"The Sauce Line is available in the following flavours: Sweet and Sour with Onion, Cocktail, Barbecue, Ketchup, both in tube and single-serving sachets. Ketchup is the second most popular sauce in Russia after mayonnaise and represents the top reference in our product range. The alufoil laminate pouch is tear-openable and pourable without the need for heating or cutlery and contains the perfect amount of single-serving ketchup to reduce food waste. A significant plus in the range is the pack itself, which reduces shelf space by up to 30% and lowers energy consumption in the logistics chain".
The range of products is completed with the ready-made sauces in single-portion 90-gram bags in the following flavors:
Sugo all'arrabbiata: for those who love strong and spicy flavors;
Sugo alla boscaiola: offers a refined cream made of porcini mushrooms;
Sugo al basilico: traditional tomato sauce enriched with basil, for those who love simple and delicate flavors;
Sugo alla napoletana: the traditional tomato sauce enriched with garden vegetables;
Sugo alle olive e capperi: a ready-to-use sauce that recalls the typical Mediterranean taste thanks to the presence of capers and olives.
Pesto alla Genovese: all the rich and tasty flavor of homemade pesto, made according to tradition.
A market analysis carried out by GruppoBPC International (www.gruppobpc.com) during its monitoring of consumption trends provides a positive picture of the current market situation for processed tomato products marketed in Russia. In detail, in the 2012-2016 period, sales volumes increased by 8.9%, with the exception of 2015 when - due to the depreciation of the Ruble, the reduction in imports and the increase in prices - a drop in demand and sales was recorded. Nevertheless, over the period 2017-2021, growth is estimated at between 3.3% and 4.5% to reach more than 700,000 tons of traded goods (+21% compared to 2016).