Since the creation of its subsidiary in Spain in 2016, the BerryWorld group has been linked to the municipality of Cartaya, Huelva. The group chose this locality to establish a BerryWorld office in the region of Iberia and a test field thanks to its berry-growing tradition and abundance of water resources.
When the company began to study options to donate fruits from its trial field, the local soup kitchen turned out to be the ideal local option.
“It made sense to support a local initiative that would have a direct impact on the population of Cartaya. A number of families have difficulties eating three meals a day and, since we are producers of healthy fruits, we decided to contact the Cartaya soup kitchen to offer them our fruit to support their work in town,” stated Ivan Leache Mendoza, the general director of BerryWorld for the region of Iberia.
BerryWorld's Pablo Perez, the company's financial and HR director, and Lidia Morales, responsible for the test field, making the first donation of raspberries to the president of the Ntra. Sra. De Consolación soup kitchen, Manuel Perez Beltran.
Ntra. Sra. De Consolacion is a soup kitchen that was founded in Cartaya in 2012 and distributes complete meals from Monday to Friday to about 150 people in vulnerable situations, 70% of which are women. It was founded within the framework of the social work of Nuestra Señora de Consolación and it is currently managed by its president, Manuel Perez Beltran, and a group of volunteers from the town. They started with very limited resources and, little by little, they have received support from supermarkets in the area, as well as from various producers and manufacturers at the Andalusian level.
“We are very happy to welcome BerryWorld as a new partner company for our soup kitchen and we appreciate their solidarity. Fruit donations are very important so that people receive a healthy and balanced lunch,” stated Manuel Perez Beltran.
BerryWorld hopes that this is only the beginning of a fruitful collaboration with this soup kitchen so they can continue to support those who need it most.
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