Two hundred store wholesaler group accelerates online growth with Rosie

Rosie and Associated Grocers of Baton Rouge launch ecommerce partnership

Rosie, an ecommerce solution for independent retailers and wholesalers, has officially partnered with Associated Grocers of Baton Rouge (AGBR) to offer a convenient online shopping program for retail members. Associated Grocers, Inc. is a full-service wholesale distributor serving more than 180 independent retailers spanning throughout Louisiana, Mississippi and Texas.

“We are excited to work with a partner like Rosie to offer our stores a choice in their quest for online shopping success,” said Kevin Albritton, Sr. Director of Advertising and Marketing at Associated Grocers.

“Offering a turn-key, white-labeled, ecommerce and digital engagement program is a top priority so that our retailers can engage with their customers. Rosie’s easy-to-use solution has a proven track record across the US in helping independent retailers increase sales and acquire new online customers - an essential piece of their grocery business.”

AGBR retailers will be able to take full advantage of Rosie’s comprehensive
services, from a digital weekly ad, store branded mobile app, to digital marketing and merchandising tools that bring their specialty items front and center with shoppers. The omnichannel experience gives customers multiple touch points with the retailer’s brand, and supports the wholesaler’s goal of helping any retailer offer online shopping within the next year.

“This partnership will help hundreds of retailers and tens of thousands
of shoppers have a safe and convenient way to access groceries,” said Nick Nickitas, Founder & CEO at Rosie. “The Associated Grocers team has been incredible to work with as we collaborate on new ways for their retailers to stay fresh and competitive in the marketplace. Our recent nationwide survey to 5,000 plus respondents found 80% of shoppers plan to continue placing orders online at the same rate or more in the coming year - online grocery is here to stay, and Rosie is helping retailers win.”

Earlier this year, Rosie completed a $10 million round of Series A funding, enabling the team to introduce new tools to enhance the shopper and retailer experience, launch new products to provide a seamless omnichannel journey for shoppers at home, in-store, or on-the-go, further invest in monetization opportunities to increase retailer profitability, and recruit the best and brightest talent to accelerate product development.

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