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Official launch of Chinese agricultural product brand "Panzhihua Fruit"

Recently, regional agricultural product public brand "Panzhihua Fruit" was officially launched. As the first of its kind based in the Chinese city of Panzhihua, Sichuan Province, the brand is the fruit of a tie-up between Panzhihua and, one of China's leading e-commerce enterprises.

The brand aims to issue uniform "ID cards" for high-quality fruits such as mangos, pomegranates, loquats and cherries from Panzhihua, and enable "Panzhihua Fruit" to genuinely grow on a path of branded development, according to Panzhihua Municipal People's Government.

Located in southwestern China, the city of Panzhihua is Sichuan Province's only subtropical fruit production base and is noted for its extremely rare subtropical island-type multi-dimensional climate, with annual sunshine of 2,300 to 2,700 hours, an average temperature of 19-21 degrees centigrade and more than 300 frost-free days each year. Chinese National Geography once called Panzhihua "kingdom of tropical fruits in a dry-hot valley."

The unrivaled geography, climate and environment combine into fertile soil that yields "Panzhihua Fruit" of superb quality. Among them, mangoes are particularly renowned for the fine texture, minimal fibrousness and remarkable juiciness, as well as high nutritional value because of the abundance of contents like carotene, vitamin C, coarse fiber, amino acid and selenium. Panzhihua mangoes contain up to 14% to 23% soluble solids, about two to six percentage points higher than the same varieties grown elsewhere in China.

Superb quality is the outcome of dedication. Since the 1990s, Panzhihua has always persisted in a green agricultural development pathway, with minimal pesticides and chemical fertilizers utilized in fruit plantations, instead, relying on physical methods like protection bags, full-spectrum monitoring and solar-powered insect killer lamps to address pest issues. This commitment has been recognized by the European authority as Good Agricultural Practices (GAP).

This official launch of the "Panzhihua Fruit" brand signifies that the Panzhihua fruit industry has fully ushered in a phase of high-quality development marked by standardization, branding, marketization and digitization. By maximizing internet and digitization advantages of the partner e-commerce platforms, "Panzhihua Fruit" will be bolstered by digitized, scientific and standardized management throughout the entire process from picking, sorting, storage and logistics and delivery. This means that every "Panzhihua Fruit" is traceable and certified, and all products will possess identification and quality assurance, ensuring secure and healthy products for consumers.

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