Vietnamese dragon fruit is gaining popularity with Australian consumers. The Coles and MCQ supermarket chains are selling fresh Vietnamese dragon fruit all year round. Director of the HoaAustralia company said dragon fruit is a strategic product of the company to distribute along the coastal cities of Australia, adding that there were times its supply had not met demand.
Under the direction of the Ministry of Industry and Trade, the Vietnam Trade Office in Australia has intensified its activities to promote the fruit in 2020 and 2021. Since the beginning of 2021, three promotion activities have been held and the export value of Vietnamese dragon fruit to Australia has grown nearly 85 percent on year.