BASF will participate in the first face-to-face edition of Fruit Attraction (9C11) since the beginning of the pandemic, which will be held from October 5 to the 7. The company will do so with two objectives: on the one hand, to demonstrate its unconditional commitment to the entire agri-food value chain, and on the other hand, to showcase its latest innovations in line with current demands for sustainable and healthy products.
BASF will present its products under the slogan 'Vegetables People Love'. The company aims to show the passion that its entire team puts into each of the seeds it develops and that it didn't decline in the most difficult moments of the health crisis; quite the contrary. "It has been a very complicated year, which has been a real challenge for the entire sector, and we have risen to the occasion," stated Francisco Solera, BASF's horticultural seeds business' Country Sales Manager. Solera highlighted the work of the entire value chain, which continued to function with the sole objective of supplying healthy and sustainable food to consumers.
The multinational has continued to innovate throughout this time to meet the demands of each of the links in that chain, from producers to the final consumer, and it will showcase its newest proposals at Fruit Attraction.
Available, convenient, and healthy
The company will showcase its Sunup® melon for the large distribution. This novelty is a new type of melon that is similar to the Cantaloupe melon, from which it inherited its skin's textured lines, but in a golden color. The company will also showcase their Bazman F1 and Harmonium F1 dual aptitude watermelons, which can be sold fresh or minimally processed, cut in quarters or halves.
BASF will also showcase the products it has prepared for consumers, which are the reason for the entire chain. To satisfy consumer demand for healthy products, the multinational presents RedNoir®, an Intense tomato that has superior organoleptic and nutritional qualities than the average tomato.
BASF demonstrates, once again, its commitment to the entire agri-food value chain by aligning itself with each of its links and attending to their needs and demands. It does this without losing sight of its goal of feeding the world in a healthy, attractive, and sustainable way.
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