In the Italian areas the harvest of Red Moon® branded apples started in mid-September, in particular of the earliest cultivar RS-1, followed in a few weeks by the later cultivar RM-1. The red-fleshed and scab resistant apples are cultivated and marketed in Italy by Clementi (BZ) and for the organic and biodynamic production by Bio Meran (BZ). This year an increasing harvest is expected with an availability for the 2021/2022 campaign of 2,500 tons, despite some losses caused by spring frosts. Red Moon srl Via Mendola, 21 39100 Bolzano (BZ).
Harvesting has intentionally started later this year in order to obtain an apple of higher quality and ready to be commercialized: First sales for the most important markets, such as Germany – a market particularly interested in Red Moon® - have already started. The love of Northern European consumers for this apple with a surprising inner coloration and pleasantly sour taste has also led to the start of production tests in the area of Lake Constance. Another test is taking place in Serbia, serving the countries of Eastern Europe, including Russia, with very satisfying sales results.
The popularity with consumers for Red Moon® is expected to grow, given the widespread health trends. Decisive in this sense will also be the results of the research conducted by the Research Center Laimburg together with the University of Trento and the Edmund Mach Foundation on the relationship between polyphenols in the pulp and antioxidants in the skin of apples. The comparative study of 22 varieties, including conventional, old and new red-fleshed apples, shows that Red Moon® branded apples should be eaten with the skin, for its high concentration of anthocyanins.
Luis Clementi, technical manager of the homonymous company, licensee and partner owner of the brand and of Red Moon Srl: "Volumes, experience and quality of our red-flesh apples are increasing. Every year the volumes are growing due in part to new areas, but especially because of the entry into full production of the first plants. Our strategy is to move forward with caution: we have still to learn how to best manage the two cultivars and we aim for top quality, from the field to the shelf, adopting all solutions to surprise customer while respecting the environment and the growers."
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