"We expect the tomato derivatives campaign to last until the first week of October. At the moment, we are harvesting very sweet, albeit small, crops, which are ideal for processing. The excessive summer heat and drought have affected the normal growth cycles of the berries, with a knock-on effect on yields per hectare. On the commercial side, we are focusing on the newborn Passata di Puglia, the first product of the new line in glass that we presented at Cibus Parma 2021," said Giuseppe Stasi, the company's sales director for Italy.
Rosso Gargano was founded in 2008 and has consolidated in recent years, increasing exports that have now exceeded 50% of turnover. The brand is in 55 countries around the world and has a massive presence in Japan with a quality product from the country's own farms. The brand combines both the agricultural and industrial sectors, and this is where it stands out; the company's commercial approach is one of quality, short supply chain and high performance in the kitchen. As a guarantee of quality and food safety abroad, there is an increasing demand for certified Italian products and, in particular, for the typical Apulian long tomato from Capitanata.
"We have just launched the new tomato sauce from Alto Tavoliere delle Puglie in a futuristic packaging design, which replicates our tinplate product line but in glass. We have been working on this project for years and it includes adding new ranges to our processing lines, now available in the classic 690g glass format, made with tomatoes from our own 100% Apulian production chain."
The brand is certified Bio, GlobalGAP and GRASP in addition to IFS, BRC, ISO 22005, JAS for Japan and Orthodox Union Kosher for the Jewish market.
"We produce a niche product of high-quality renowned all over the world; we do not engage into downward price competition, and we place a higher value on our product which, therefore, has a different shelf price. The goal is to export a short chain tomato, grown with the utmost care, but above all, to promote Italian food with a highly recognizable brand; a brand that we promote in the most important trade fairs. We kicked off at Cibus in Parma, Italy, the first long-awaited in-person fair after two years of standstill with a significant market response, especially from the United States and Canada."
Rosso Gargano's reference markets are the large-scale retail trade, the Horeca and catering sectors throughout Europe, the United States, Canada and Australia. The company's mission is to ensure continued value over time and build a business model in which human resources, the territory and the short supply chain are the focal point of the company.