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Steady growth in demand for New Zealand apples in India

Exports of New Zealand apples to India have been growing. Ministry for Primary Industries figures show last year 5.5 percent of apple and pear exports went there, but to July this year exports to India made up 8.2 per cent.

IG international, based in Mumbai, has seen 60 percent year on year growth in sales of New Zealand apples. Company head of sourcing Shubha Rawal said demand for fresh fruit has increased greatly due to the pandemic - with people putting more of a focus on their health. She said there's a great opportunity for New Zealand to service the growing demand with over a billion people in India.

"The population is massive and is growing every year so consumption is increasing, so it's a good strategy for countries to have strong exports to places other than China, the way the Indian market is emerging it's good to have a presence in India now.”


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