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The 6th International Berry Congress' conclusion: a common challenge towards sustainability

The sixth edition of the International Berry Congress ended and it made it clear that sustainability and the environment are key to the future development of the sector, as was made evident by the event's different conferences and the closing remarks made by the manager of Freshuelva, Rafael Dominguez Guillen.

"I'd like to thank all the parties involved in making this sixth congress, which has once again demonstrated that we must all work together for the future of the sector, which, of course, involves sustainability and the environment," Dominguez stated.

The manager of Freshuelva highlighted that the Congress started and ended focused on health issues, a very important subject for the sector, and for Freshuelva, an entity that is already thinking about holding the seventh International Berry Congress.

On the last day of the Congress, leading experts in the field analyzed and discussed in detail and depth the proposed solutions to the challenges that the sector faces regarding its path towards sustainability.

The day started with a presentation on 'Environmental sustainability and innovation' by Maria del Carmen Marquez, head of good agricultural practices of the Business Association for the Protection of Plants (AEPLA), and Antonio Garcia, from the Hydroponics Systems export department.

The Sustainable Development Goals (SDG) applied to berry companies was addressed in a conference by Francisco Jose Martinez, professor of Financial Economics and Accounting at the University of Huelva and one of the leading experts in the field.

The day continued with a panel of conferences focused on the implementation and certification of systems focused on sustainability. Francisco Guillen, manager of Proyecta Ingenio, and Ana Maria Robles, the head of the sustainability department of the Agrocolor certifier, participated in this event.

The Congress then discussed the success story of Trops, a specialist in tropical fruits that focused on innovation and sustainability to reach the remarkable market levels that it currently enjoys.

The last presentation was given by Nuria Martinez, director of the 5 al Día Association and president of the What We Eat Foundation, who placed special emphasis on the urgent need to launch powerful marketing campaigns to disseminate the obvious benefits fruits have over ultra-processed products.

For more information:

6.º Congreso Internacional de Frutos Rojos 
www.congresofrutosrojos.com


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