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Brits expect ‘blackberry boom’ as new figures indicate industry’s growth potential

The British blackberry season is in full swing and the fruit seems to be hugely popular as the nation’s ‘blackberry boom’ of recent years is set to continue. The UK appetite for blackberries shows no signs of slowing down. In the past year, £51 million was spent on the berry – an increase of 8% on the previous 12 months.

A key reason for this rise in popularity is the amazing new varieties of blackberries that have been bred in recent years. These new berries along with advanced growing techniques have combined to extend the blackberry season and guarantee fruit quality. The blackberries on shelf in supermarkets now are almost unrecognizable from their wild counterparts, being much larger, juicier and sweeter. 

Nick Marston, chairman of British Summer Fruits, the industry body that represents 95 percent of berries supplied to UK supermarkets told retailtimes.co.uk: “The blackberry industry has grown 8% this year, looking at our past data and current industry insights we are predicting a boom in blackberry popularity amongst Brits in the coming years. This can be attributed to the huge difference in quality between shop bought vs hedgerow-foraged blackberries – testament to the hard-work, innovation and modernisation of our British growers."

"The health benefits of blackberries are also becoming better documented – which is helping to boost the berries’ popularity still further. This forecast, if correct, will continue to boost the wider berry industry which is already worth a huge £1.7 billion to the British economy.”


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