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McPlant

McDonalds starts offering plant-based burger in the UK and Ireland

McDonald’s UK&I has announced a trial for its first ever plant-based burger – the McPlant – which delivers the same taste and experience one would expect from a McDonald’s burger, whilst enabling customers to choose a plant-based menu option.

McDonald’s UK&I has spent three years on research and development to bring a delicious plant-based offering to British and Irish customers, and every element of the McPlant was designed with taste and quality top-of-mind – from the plant-based patty co-developed with Beyond Meat®, to innovative vegan cheese based on pea protein that tastes just like McDonald’s iconic cheese slices, and a new vegan sauce.

UK&I is the latest market to introduce the McPlant plant-based burger since McDonald’s officially unveiled its global McPlant platform in 2020. Based on feedback and expectations from local customers, the UK&I version of the McPlant is fully accredited as vegan by the Vegetarian Society to ensure it meets the highest vegan standards.

The impressive McPlant features a Vegan Sesame Bun, Mustard, Ketchup, Vegan Sauce, Fresh Onion, Pickles, Lettuce, Tomato and Vegan Cheese. It is cooked separately from other McDonald’s burgers and sandwiches using dedicated utensils.

Michelle Graham-Clare, Chief Marketing Officer, McDonald’s UK and Ireland said: “We’re so pleased to be finally launching McPlant in the UK and Ireland. As with every McDonald’s offering, we take our time to ensure it meets the highest standards and is something that all our customers will enjoy. We are always looking for different ways to innovate and meet our customers’ needs, and with McPlant we have a delicious plant-based burger that will appeal to everyone. Whether you’re vegan or just fancy a plant-based patty, we’re confident you will enjoy the McPlant.”

McPlant will be available in 10 restaurants in Coventry from 29th September, 250+ from October and nationwide from January. For a full list of restaurants visit mcdonalds.co.uk/mcplant.

For more information:
McDonalds
McDonalds.com


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