The initiative aims to sensitize consumers about the PDO and PGI European seals of differentiated quality

IGP Cítricos Valencianos joins Origen España in a new television campaign

IGP Cítricos Valencianos has joined Origen España in its new national television campaign aimed at sensitizing consumers about the Protected Designation of Origin (PDO) and Protected Geographical Indication (IGP) European seals of differentiated quality. The goal is for the public to be able to recognize them, their meaning, and their value. This TV campaign is included in the three-year-long 'Open your eyes, Enjoy!' project that is 70% co-financed by the European Union.

“It is a great opportunity for IGP Citricos Valencianos. We are very happy to be able to participate in this campaign, as it will allow us to approach consumers with updated images and a more direct language. The campaign will consist of two 20 second spots and three 10 second spots, each of them with different products with the DOP or IGP seal, display (RTB), and Social Ads during September. It will also be aired in different moments throughout the final four-month period of the year,” stated the managing director of IGP Citricos Valencianos, Jose Enrique Sanz.

“We want to congratulate Origen España for their innovative and original campaigns, which undoubtedly contribute to further enrich the knowledge and dissemination among consumers of the European seals of quality for certified products,” he added.

“We understand that promotion and publicity are fundamental tools for our quality seal, as they allow us to better disseminate the magnificent qualities of the Citrus from the Valencian Community,” he added.

For more information:

IGP Cítricos Valencianos
Guillem de Castro 51, pta. 8
46007 Valencia (España)
Tel.: +34 96 315 40 52
www.citricosvalencianos.com

 


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