Vietnamese durians gaining toehold in Australia

According to Australian-based Bato Ausales, it sold 7 tons of frozen Ri6 durians from Vietnam just hours after the completion of customs clearance. Phuc Truong, director of the company, said more than 200 tons of the fruit will be imported soon, to serve local distributors’ demand.

Another importer, Uu Dam Australia, also posted its successful distribution of 80 tons of the frozen durians, with the company soon receiving 49 more tons. The company unveiled its plan to intensify investment in its production facility in Vietnam for an export of up to hundreds of tons per year.

Sggpnews.org.vn quoted Nguyen Phu Hoa, head of the Vietnam Trade Office in Australia, as saying the agency began its market survey and building a promotion strategy for Vietnamese durians in 2019, helping the products gain a strong competitiveness. According to him, the promotion followed a closed process toward a final goal of building an outstanding trademark. He said more trademark development activities, particularly advertising, will be launched in the coming time.


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