Chain monitoring and product promotion help increase visibility abroad - this is what is happening to La Grande Bellezza Italiana, which has recently entered the Hungarian market at Macfrut 2021.
"We need to thank the Macfrut organization, especially President Renzo Piraccini, for guaranteeing the success of the Italian fair. We decided to take part in it immediately, as it was the only occasion to promote our products for 2021," explains Leonardo Odorizzi.
Radicchio, Savoy cabbages, cabbages, grapes, apples, peaches, pears, plums and raspberries, the 'latest arrival' in Verzuolo (Piedmont) at 600 m asl where flavor and quality are guaranteed.
"La Grande Bellezza Italiana is available in multiple Italian regions and was created to help restore the luster and value of our Italian productions. Feedback was great at the fair for projects that aim at exporting La Grande Bellezza Italiana abroad, where the Italian origin of products goes back to being the main strategy."
"I believe the key to Italy's success lies in reorganization, but also in brands that reach consumers, as is the case with wine. Imagine a wine shop without labels, I think it would be hard to sell even just one bottle. People have a lot of admiration for Italy's artistic heritage. Our landscape, territories and especially the sun, climate and influence of the sea lead to unique flavors and colors."
"The PGI mark expresses unique elements to consumers. This is why taking part in Macfrut becomes important. For example, we are pleased that a Hungarian client wants our products to please its customers in Eastern Europe where people are looking for a better quality, so they were interested in a premium Italian product with a price found in our main cities."
The stand was designed to put the product at the center as well as the brand and it included six companies: Op Geofrur from Verona, Perusi from Verona, Voop Coofrutta from Verona, Bergonzoni from Ferrara, Op Joinfruit from Cuneo and Odorizzi from Trento.