Experts claim there remains huge room for Vietnam to boost exports of farm produce, seafood, foodstuffs and beverages to Russia, which has great demand for these goods.
Currently, many Vietnamese products are unpopular in Russia despite the huge market demand, says Vice Chairwoman of the Russia – Vietnam Friendship Association (RVFA) Regina Budarin.
For example; although fresh Thai mangoes are available in Russia, a lack of consumption channels has led to the rare presence of Vietnamese mangoes in this market
In order to effectively penetrate the Russian market, Ms Budarina suggested Vietnamese businesses follow the shortest path which is to promote market research. Although initially, market research might cost businesses a lot of money, but in the future, it would facilitate their exports to Russia, she told en.vietnamplus.vn.
Sminars and exhibitions would be also needed to bring Vietnamese products closer to the Russian market, and Vietnamese firms should consider shipping their goods to Russia by rail through China to reduce transportation costs.