Global online onion trading platform Harvex has just completed the first New Zealand onion export season and it has been a great success according to Andy Gray from the company.
“This is a new frontier in online trading, with a successful New Zealand season behind us we are looking forward to the Dutch onion season.”
“Our target in this first year was to trade 6000MT of onions and we have already traded more than that with just the New Zealand season. The buyers on the platform are happy to purchase from our vetted suppliers. We are building the platform step by step, we will increase the number of buyers as we increase the suppliers, we want to avoid having too many buyers and leaving people disappointed. It is important to have a good supply vs demand.”
As people have found themselves not able to travel to meet buyers face to face they are becoming more accustomed to buying online but need to trust the platforms where they are buying from, Harvex provides that platform where both buyers and sellers are carefully vetted before being able to trade.
“We are expanding the platform, introducing new buyers and sellers but what we also offer is market information as we have people on the ground in many countries who supply information on pricing, import quotas, new packing demands and special requests from buyers. We have people using the platform just to get that market information.”
Naresh Pillay, Cambridge Farms CEO said, “In this ever-increasing digital world we need to adapt to our customer needs. Harvex allows my customers to trade with me whenever, wherever and however they want. Customers are able to see market prices in real time and negotiate through the platform - for both Cambridge Farms and our customers it’s a win-win.”
At the moment Harvex does not deal with the logistics or payment for the produce, but it is something they are looking at for the future.
“This business model also extends itself to trade other products, which is another thing we will look at, but at the moment it is all about building liquidity and trust for our users. We are continually tweaking and upgrading the platform and adding more data. We would like to be seen as a price reference in the industry.