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Heifer International selects founders of ColdHubs and Hello Tractor as winners of AYuTe Africa Challenge

ColdHubs is a Nigerian business that provides solar-powered, walk-in coolers for smallholder vegetable farmers. Hello Tractor is a Kenyan company that has become known across Africa as the ‘Uber of tractors’. Their respective CEOs  have been selected as the winners of the inaugural US$1.5 million Heifer International AYuTe Africa Challenge.

The winners are Nnaemeka Ikegwuonu, founder and CEO of ColdHubs, and Jehiel Oliver, founder and CEO of Hello Tractor. They are now known as the 2021 AYuTe Africa Champions. They were chosen from an impressive field of young tech innovators from across the continent.

As winners of the AYuTe Africa Challenge, the companies will receive a nice monetary investment—a total of US$1.5 million in grants—along with ongoing support from a team of expert advisers— accomplished business veterans—to help them translate their funding into an aggressive expansion strategy.

This is part of Heifer International’s efforts to support young entrepreneurs developing affordable tech innovations to scale their businesses. Doing so ensures greater access to services that enable African farmers to overcome long-standing challenges while encouraging a new generation to pursue opportunities in agriculture.


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