Macfrut 2021

ZimTrade pursues increased horti exports to Italy

Zimbabwe's trade development and promotion agency ZimTrade says the participation of local exporters at the ongoing Macfrut 2021 in Italy should lead to increased export opportunities for horticultural produces into that nation.

Macfrut 2021 is the largest fresh produce trade fair in Italy and three Zimbabwean exhibitors are attending the event; other producers have sent samples and promotional materials through ZimTrade.

According to ZimTrade chief executive Allan Majuru, the focus on Italy will argument re-engagement efforts being spearheaded by President Mnangagwa's Second Republic in line with the market diversification drive outlined in the National Export Strategy.


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