Silal, Abu Dhabi’s 
new agritech and fresh produce company, recently signed a supply agreement with Barakat, the producer and distributor of fresh juices, and fruits and vegetables, to provide the latter with substantial supplies of fresh fruits and vegetables grown in Abu Dhabi. Under this agreement, high-quality fresh produce grown in Abu Dhabi will be available across the UAE through Barakat’s extensive product range and network.
His Excellency, Eng. Jamal Salem Al Dhaheri, CEO of Silal said: “Silal is keen to work with partners to offer a diversified range of high-quality, locally grown produce at competitive prices. This agreement is an endorsement of our capabilities as a leading supplier of local fresh produce and recognises the mutual commitment of Silal and Barakat to supporting local farmers and home-grown produce. As the first step of a strategic collaboration with Barakat, this agreement advances Silal’s objectives to boost technology-enabled production of local, fresh produce and to support ADQ’s efforts in enhancing the local food supply value chain.”
Kenneth D’Costa, Managing Director of Barakat said: “This partnership is in line with our philosophy of serving the “Best of Fresh”. It enables us to leverage our supply chain capabilities to promote local produce consistent with our commitment towards sustainability. We are a local business, and we are incredibly proud of the grit and resilience of our growers in the UAE adopting technological solutions to promote food accessibility.”
This agreement is part of Silal’s remit to enable local farmers to drive sales of their fresh produce to all UAE consumers, not only developing sustainable local supply from farm to table, but also decreasing reliance on imported produce which can be supplied locally.
For more information:
Mary Khamasmieh
Weber Shandwick
Emaiil: mkhamasmieh@webershandwick.com
Rawad Khattar
Emaiil: RKhattar@webershandwick.com
Sara Abuhassira
Emaiil: SAbuhassira@webershandwick.com