A recent study, conducted by commercial kitchen experts Maxima Kitchen Equipment, used new ONS data on household spending between 2018 and 2020, to discover the areas which spend the most on sweet food and drink, as well as meat, fruit & vegetables and alcohol.
Northern Ireland is the UK’s most sugar-obsessed region, with households spending more of their weekly grocery budget on sweets than any other area. Scotland, the North-East and the West Midlands are the UK’s second biggest sugar lovers. On the other hand, London and Yorkshire on the Humber spend the lowest amount on sweet treats
Scotland, the North-East and the West Midlands are the UK’s second most sweet-obsessed regions, spending 15% more than London and Yorkshire on sweet drinks, chocolate, ice-cream and other confectionary.
London is the area which devotes the biggest proportion of its weekly shop to fruit and vegetables. London households spend 37.5% more on fruit and vegetables than households in Northern Ireland, where residents spend the smallest amount of their weekly shopping budget on fruit and veg.
Scotland is the biggest spender when it comes to alcohol and tobacco, with residents devoting over a fifth of their weekly food budget to the products – a full 50% more than London, the region which buys the least alcohol and cigarettes.
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