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S. Abraham & Sons launches to-go salads

“Fresh and convenient are two words that we believe should go together"

S. Abraham & Sons, a convenience distributor to approximately 3,500 retailers in eight states throughout the Midwest, is switching its Fruit Ridge Farms brand salads to locally-grown lettuce from Revolution Farms, Michigan’s largest year-round lettuce farm.

The Caledonia, Mich.-based hydroponic greenhouse will provide salad and lettuce blends that will go from farm to store in fewer than two days, ensuring convenience on the go.

“Fresh and convenient are two words that we believe can and should go together, and Revolution Farms’ vision of farming means the same freshness you expect at home or in a five-star restaurant can be accessible on-the-go,” said John Green, Revolution Farms CEO. “Our partnership with S. Abraham & Sons brings together our mission to reach more people with fresher, healthier, more nutritious food, and raise awareness of how to eat local greens all year round.”

The salads will now be made from the Revolution Farms Michigan Spring Mix blend, which combines Bibb, Red Oak, and Sweet Crisp lettuce for an elevated everyday mix combining crunch, nutrition, and flavor.

“As families travel more, their food should travel less. Partnering with Revolution Farms brings an incredible innovation to fresh foods on the go. Their lettuce is traveling 95% fewer miles to our kitchens, where it’s made into salads and travels to store shelves in as little as two days,” said George Bennett, chief marketing officer at S. Abraham & Sons. “Working with Revolution Farms means our customers get fresher, more nutritious, and safer salads that are grown year-round, closer to home. We are thrilled to make this switch and provide more ready-made options at thousands of convenience stores across our marketing area.”

Read the complete article at www.cstoredecisions.com.


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