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Rhineland fruit farmers distribute apples in the region

Sales logo "Harvested in Germany" sets an example

On Saturday September 4, fruit growers in several cities throughout Germany distributed freshly picked apples were to passers by. The campaign was launched by the initiative "Regional = Klimatneutral!?" on behalf of the German fruit growing industry. On this day, fruit growers provided information about the high quality of local fruit and the advantages of Germany as a production location. The Federal Association of Fruit and Vegetable Producer Organizations
(BVEO) and the German Raiffeisen Association (DRV) are supporting the campaign with their "Harvested in Germany" sales logo. The distribution campaign promoted regionality, shorter transport routes and thus climate protection.

Photo: BVEO

But domestic fruit growing not only protects the climate. Orchards
are perennial and provide a biotope for numerous plant and animal species. This means that buying regional produce also helps the local wildlife. On Saturday, consumers could ask questions about domestic fruit growing: Why are German apples so climate-friendly? Why are they still fresh even in spring when they come out of storage? What happens in cold storage, and do apple trees need to be treated? Which variety is sweetest and how can you tell if apples are ripe?

Rhineland fruit farmers distribute apples in the region
The apple harvest in the Rhineland has begun! To mark the occasion, fruit growers from the region went to four Rhineland cities on Saturday, September 4. In Bonn, Düren, Düsseldorf and Cologne, informed consumers about the advantages of local fruit growing - and, of course, gave them freshly picked apples from their own orchards.

Photo: Sabine Weis

The apple distribution campaign is taking place throughout Germany under the motto "Regional = Klimatneutral?!".  The short transport routes make German fruit particularly climate and environmentally friendly. In addition, apples from the region taste better and are particularly rich in vitamins. Because of the proximity to the customer, the fruit farmers can harvest their fruit at the optimal time of ripeness.

Another plus is that buying fruit from the region makes a significant contribution to preserving the unique German landscape. German fruit is not only produced sustainably with a lot of manual labor by family farms in our region. The orchards are also important biotopes for numerous plant and animal species - including even many endangered species. For example, the orchards provide valuable food and a habitat for many insects, numerous birds and small mammals, and especially wild bee species. German fruit growers are promoting this biodiversity, thus actively contribute to the preservation and development of biodiversity in our environment. Anyone who buys fruit from German cultivation is therefore also making an active contribution to the promotion of biodiversity!

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