Tonight, a fourth generation farmer who grows 'the best blackberry variety in the county' will appear in in a TV advert for Marks and Spencer. Clock House Farm in Coxheath, which supplies around 40% of the UK blackberry market, has been filming with the supermarket for its ‘Fresh Market Update’ campaign.
Tonight, Oli Pascall, the managing director at the farm, will champion his Victoria blackberries which are known for being substantially sweeter than others in a four part advert set for our screens until Thursday. Pascall explained: "I think it's something we as farmers have a responsibility to do and it's awesome to be able to show what we do while taking the art of growing to our customers. It's important for people to know what to look out for on the label and for us it's the Victoria variety when it comes to blackberries. We believe this is the best variety in the country because of a very careful selection of breeding and it has been a real game changer in the marketplace."
Blackberry season runs between April and December and they are picked by a team of around 60 people who only ever pick blackberries and know exactly what to look for by tasting.
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