This summer, the institution Agriculture Marketing Center has again launched its annual watermelon popularization and awareness raising campaign. Tamás Tarpataki, Deputy State Secretary for Agricultural Market Affairs, has stated that Hungary is the fourth-largest watermelon producer in Europe after Spain, Greece and Italy. The Deputy State Secretary also stated that this summer, some 2,200 Hungarian farmers grew watermelons over an area of 3,700 hectares.
Hungarian watermelon production has had a good season this year. The nation’s producers will probably be able to supply the domestic market until the end of September. There have also been changes in the production of watermelons.
Whereas previously Hungarian consumers preferred large watermelons, in the past couple of years Hungarians started searching for smaller, sweeter, higher-quality seedless melons and farmers started to transition into the production of these breeds. Stakeholders now believe that the most important issue is to get the message out to consumers, convincing them to look for quality Hungarian products.